Electrical Distributor / Industrial Web Storefront

e-Commerce and Digital Marketing contractor services helping National Electrical Distributors and Industrial Distributors as well as independent electrical and industrial distributors.  Organization staff assignments have  focused on Product Information Management Systems (PIM), Enterprise Resource Planning (ERP) and Content Management Systems (CMS) supporting website storefronts.

e-Commerce and Digital Marketing contractor services helping National Electrical Distributors and Industrial Distributors.

GREG CARTER

EXECUTIVE SUMMARY

e-Commerce contractor services helping National Electrical Distributors and Industrial Distributors as well as independent electrical and industrial distributors. Organization staff assignments have focused on Product Information Management Systems (PIM), Enterprise Resource Planning (ERP) and Content Management Systems (CMS) supporting website storefronts.

EXPERIENCE

Electrical Marketing

05 / 2013 – Present

e-Commerce Product and Content Director

Providing marketing technology services to Electrical Distributors and Industrial Distributors building robust e-Commerce web storefronts with data and digital assets.

► Manage e-commerce properties and related ERPs and CRMs; Work with client’s IT staff to develop PIM (Product Information Management) plan, maintain database; develop e-commerce taxonomies; assist populating web storefronts with products from ERP and connecting to payment providers.

► Develop Content Marketing plans, create technical and educational content for web stores and technical product blogs.

► Assist clients with Taxonomy, Electrical/Industrial product attributes; management of data and digital assets; search engine optimization

RESA Power Industries

10 / 2012 – 10 / 2013

Online Marketing Manager

RESA Power Solutions is an electrical power distribution company specializing in serving Power Distribution & Control sales and service.

► E-BUSINESS PRODUCT LINE EXPANSION:

Expanded Product Information Management (PIM) to include 200,000 new electrical power distribution products to online inventory.

. ► BUSINESS DEVELOPMENT

Established Amazon Business product feeds for electrical and industrial SKUs, adding new revenue streams from industrial distributors, contractors and end users.

► CONTENT MARKETING

Created technical content by working with subject matter experts. Optimized content for online visibility and established web analytics benchmarks to report search engine optimization impact.Managed SEO agency for launch of Power Distribution manufacturer website.

All Current Electrical Sales

01 / 2009 – 04 / 2011

Director of Marketing

► E-BUSINESS IMPLEMENTATION

Directed launch of Epicor products and e-commerce store. Webmaster maintaining site content.Created inventory database using UNSPSC, GS1, NAICS and Industrial Commodity Codes (Trade Service Data) in developing taxonomy and SEO. Online transactions first year (2010) were $1.4 Million with 1,100 registered users from 310 electrical wholesaler branches.

► CUSTOMER RELATIONSHIP MANAGEMENT (CRM)

Lead implementation and Salesforce Automation and training during a CRM rollout to sales branches. Established reporting to measure sales account performance based on prospecting and conversions.

► PRODUCT DATABASE DEVELOPMENT

Managed SQL Server data for “profit by category reports” and sales analysis for targeted marketing and automated fulfillment of direct marketing including Loyalty Rewards, Customer Retention and Reactivation.

Radwell International

12 / 1998 – 02 / 2008

Director of Marketing

Radwell International, Lumberton, NJ Marketing Director 1998 – 2008

B2B E-COMMERCE / BUSINESS DEVELOPMENT

Lead role in taking Radwell from a $11 million company with a small sales staff to a thriving $85 million global industrial sales organization. Major role in developing e-commerce to generate new revenue streams for call center, service department, and outside sales team.

► CHANNEL MARKETING DEVELOPMENT / MARKETING COMMUNICATIONS

Supported Joint marketing and rebate programs for National Electrical and Industrial Distributors supply chain partners including WESCO, KAMAN, Applied Industrial and Motion Industries. Leveraged e-Business knowledge to grow participation.

► PIM PRODUCT INFORMATION MANAGEMENT / DATABASE ADMINISTRATION

Managed Product Information Database (PIM) of 2.5 million products. Developed ERP and CRM training materials for sales order processing and customer relationship management.

► E-BUSINESS

Planned and managed 25 Google AdWords campaigns and Bing Search Marketing for 3 million SKU’s. Presented actionable web analytics to optimize online marketing spend and increase online sales conversions. Search Engine Optimized e-Commerce web storefront to control advertising costs.

PUBLICATIONS

NBC Interview: National 1st Place e-Commerce Webstore

03 / 2007

NBC 10 (Philadelphia) · Authors: Greg Carter · http://youtu.be/1jyu5wIg6Sc

NBC cameras take you behind the scenes to show results of an internet marketing strategy that today sells 30,000 items annually and lists more than 200,000 industrial products. This online Auction Store I built led the Nation in sales.

Industrial Business Portfolio

www.electricalmarketing.net · Authors: Greg Carter · http://www.electricalmarketing.net

Educational Blog for the industry. Industrial/electrical marketing strategies, implementation and metrics >> electricalmarketing.net

National Association of Electrical Distributors

08 / 2015

Featured Speaker – Marketing Technology Conference · Authors: Greg Carter · http://electricalmarketing.net/wp-content/uploads/2015/05/Greg-Carter-Bio-LinkedIN.pdf

Featured speaker at NAED AdVenture Marketing Conference. August 2015. NAED provides opportunities for your organization to advance knowledge and network within our industry. Greg Carter, Electrical Marketing, is one of several presenters at the Educational Sessions. His 16 years of employment and consulting exclusively in the industrial/electrical supply chain includes large distributors, independent electrical distributors and Manufacturers.

EDUCATION

Cabrini College

1990 – 1993

Baccalaureate, Organizational Management

United States Navy

1984 – 1990

NAVY Journalist — Public Relations Certification  , U.S. Military Combat and Peacetime Media

► 3 Naval deployments to Middle East, Europe, Asia, Navy Expeditionary Medal, Armed Forces Navy Unit Commendation Medal for Overseas Conflicts Chief of Information Merit Award for Journalism (Print, Broadcast Media)

Greg Carter
Director, Business Innovation.
Electrical Marketing, LLC
email: gcarter@electricalmarketing.net

eCommerce | Content Development | Strategy & Execution

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