Electrical Marketing

e-Business: Like Walking to Kansas

  Walking to Kansas No matter where you live, walking to Kansas begins and ends the same way: one step at time. So, it has puzzled me for years why, …

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E-Commerce Vs. E-Business

You’re not running an online store; you’re running a business that is now online. What’s the difference between e-Commerce and e-Business? E-Commerce is selling online. But e-Business goes beyond technical. …

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6 e-Commerce Audit Checks for 2018

Long gone are the days when good SEO guaranteed you a top spot on Google Page 1. Below are some tools that can help you stay visible and compete.   …

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5 Reasons for IT & Marketing Collaboration

   1. Customer Focus In many organizations, IT concentrates on the “back office” and overlook customer facing scenarios affecting marketing and sales. This creates friction. Having these groups in the front office eases tension …

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6 Questions About Electrical Reconditioning

How Electrical Distributors Reduce Inventory Costs & Still Provide Exceptional Service Today’s end user storerooms stay lean for product lines with usage needs that are difficult to predict. Electrical product …

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Stop Losing Online Sales. Add Filtered Search

Save the Sale with a Filtering Menu Having only a search box on a webstore is for losers! That is, “money losers”.   Search boxes can make us losers. Money losers, …

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Doing E-Business or E-Commerce?

  Ask 7 Questions Before Hiring a Web Agency     e-Business is about blending traditional business operations such as Accounting, Shipping, Sales, Warehouse, etc., with a webstore. How will …

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Are You Missing the e-Business Party?

      As an industrial e-commerce site owner, you’re focused on the quality of your product data, descriptions and images for search engine visibility. So are others in your …

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Words Matter: When Data Is a Dinosaur

Are You a Knowledge Based Supplier? We’re hearing a lot about e-Commerce and data. Technically, it’s content, but it doesn’t position you as a Subject Matter Expert. As everyone continues …

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11 Industrial Supply Chain Marketing Initiatives

Most of these Electrical Distributor and Industrial Distributor marketing strategies work for Industrial/Electrical distributor of any size. Online Marketing and IT Convergence: The lines between IT and marketing are blurred. Essential …

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Business Intelligence: Find Out What You Don’t Know

How are the “others guys” getting traffic? Who’s sending them traffic?  Is your site losing traffic? Below is an actual competitive analysis I recently did for an Electrical Distributor client. They …

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e-Business for Industrial Electrical Distribution SEO

This “e-Business” discussion is written specifically for Industrial/Electrical Distribution and just scratches the surface of search engine marketing for our niche industry. These are fundamental Search Engine Optimization (SEO) tactics for …

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Filtering for Shopping Cart Conversions

Advanced Filtering Advanced Filtering in Google Analytics can help you track sales conversion through you shopping cart. The Advanced Filtering illustration shows how filtering can provide reporting on specific product categories …

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Beware of Duplicate Content Web Pages

Duplicate content occurs when content exists in more than one URL  Duplicate content is challenging for search engines to determine which page best matches the search query and more importantly, which …

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Electrical, Industrial Distribution Web Analytics for Content Marketing

Content Marketing An electrical distributor requested an evaluation of sales conversions on their website. Using Advanced Filtering in Google Analytics,this report shows sales volume for e-commerce sales conversions through the shopping cart. …

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