- Rich Data gives customers confidence for making informed buying decisions. Data services complement your existing Product Information Management (PIM) with attributes, or the data can be used to expand your product database and avoid missing new opportunities when customers are searching for products.
This service helps you collect and publish web data to your BI tools, databases and your web storefront. From small, one-time projects to high-volume weekly data feeds. What’s more, rich data can be useful in your ERP to facilitate sales, shipping, purchasing and billing document accuracy. The end result is fewer product returns and more sales conversions
- See How We Do It. Working exclusively in the Industrial/Electrical Supply Chain since 1999, Electrical Marketing has been featured on NBC for developing B2B e-commerce platforms working as both staff and contract employment over the years. Data warehouses have exceeded 1 million industrial and electrical products.
Supply chain entities including large distributors, independents and OEMs have benefitted from these services. Beyond digital initiatives, Electrical Marketing assesses , recommends and helps your team with offline customer service and direct sales programs.
- Marketplace Intelligence: Business intelligence can be gathered online using tools developed specifically for this purpose. Find out what’s driving business to others in the marketplace. Knowing where internet traffic in your marketplace is coming and going reveals the story offline as well. What’s your next move?
Let us perform an in-depth analysis showing you specifically how you can increase online visibility by learning what’s going on in the industrial/electrical online marketplace. The analysis will also highlight issues with your online catalog affecting your visibility. Next, we’ll make recommendations and establish a plan for executing improvements.
- Content is King!
So you’re getting your data in order. Improving descriptions and images, etc. Well, so is the competition. What should you be doing now? Create content. The “data era” is over. While good product data is still critical, The good news is that search engines are changing their algorithms to reward valuable information which you can create, and over time, will nudge you toward the top of the rankings. Create and don’t stop.
The magic is not just in creating content. The magic begins when it is transmitted, or put another way, shared. What’s more, rich content educates your customers and show your expertise over competitors. Keep evolving with good data and the words to back it up. Don’t be a dinosaur. It’s a new era. Electrical Marketing can help you get this done. See Microsites for Content Marketing.
Director, Business Innovation.
Electrical Marketing, LLC
CONTACT US: 856.381.7834
eCommerce | Content Development | Strategy & Execution