Electrical Marketing, LLC for the Industrial/Electrical supply chain bridges the gap between IT and Sales, supporting product information management, e-Commerce initiatives, writing and publishing. This unique skillset blends “growth disciplines” with 16 years’ Supply Chain industry experience, pulling together resources to support your team.
Greg Carter, Director
Greg is the Project Lead at Electrical Marketing. He began his career as a Navy Journalist. He jump-started his e-Business career in 1999 as Director of Marketing with Radwell International. There he was featured on NBC television for launching what was at the time the nation’s largest Business and Industrial webstore, conducting over 2,500 online transactions annually with 65,000 SKUs.
Corporate e-commerce immediately followed, joining with the company’s IT, Procurement and Sales staff to launch and manage webstores and data warehouses exceeding 1 million electrical products. Beyond digital initiatives, this service assesses , recommends and helps offline growth programs.
His 17 years of staff experience and consulting exclusively in the industrial/electrical supply chain includes large distributors, independents and OEMs including Sonepar/Cooper Electric, Schneider Electric, Radwell International, RESA Power, All Current Electric and many more contract assignments in power distribution and industrial services.
Greg leveraged e-Business experience to help broker corporate sales agreements with national distributors including WESCO, KAMAN Industrial, Motion Industries and Applied Industrial Technologies.
electricalmarketing.net is a portfolio reviewing creative and technical strategies, services and content for electrical and industrial distribution organizations in this niche market. See examples of proven tactics and execution that are working in our industry.
We look forward to extending your resources to develop strategy and implementation.
