Electrical Marketing

Hello e-Commerce. What Took So Long?

by Greg Carter, Electrical Marketing   Why has it taken the Industrial Supply chain so long to embrace e-Commerce? Fear of change? Politics and/or bureaucracy? Technical challenges? All the above? I …

Posted in Featured Post or Page | Comments Off on Hello e-Commerce. What Took So Long?

E-Commerce Vs. E-Business

You’re not running an online store; you’re running a business that is now online. What’s the difference between e-Commerce and e-Business? E-Commerce is selling online. But e-Business goes beyond technical. …

Posted in Articles | News | Comments Off on E-Commerce Vs. E-Business




e-Business Audit Checks for Your New Year

Below are some helpful links that can help you with your 2020 planning. Related: e-Commerce Content   What’s the Competition Doing? Analyze the competition and learn about their strategies for …

Posted in Articles | News | Tagged , | Comments Off on e-Business Audit Checks for Your New Year

5 Reasons for IT & Marketing Collaboration

   1. Customer Focus In many organizations, IT concentrates on the “back office” and overlook customer facing scenarios affecting marketing and sales. This creates friction. Having these groups in the front office eases tension …

Posted in Articles | News | Comments Off on 5 Reasons for IT & Marketing Collaboration

6 Questions About Electrical Reconditioning

How Electrical Distributors Reduce Inventory Costs & Still Provide Exceptional Service Today’s end user storerooms stay lean for product lines with usage needs that are difficult to predict. Electrical product …

Posted in Articles | News | Comments Off on 6 Questions About Electrical Reconditioning

Stop Losing Online Sales. Add Filtered Search

Save the Sale with a Filtering Menu Having only a search box on a webstore is for losers! That is, “money losers”.   Search boxes can make us losers. Money losers, …

Posted in Articles | News | Tagged , , | Comments Off on Stop Losing Online Sales. Add Filtered Search

Doing E-Business or E-Commerce?

  Ask 7 Questions Before Hiring a Web Agency     e-Business is about blending traditional business operations such as Accounting, Shipping, Sales, Warehouse, etc., with a webstore. How will …

Posted in Articles | News, Services | Tagged , , , , , | Comments Off on Doing E-Business or E-Commerce?



Are You Missing the e-Business Party?

      As an industrial e-commerce site owner, you’re focused on the quality of your product data, descriptions and images for search engine visibility. So are others in your …

Posted in Competitor Analysis | Comments Off on Are You Missing the e-Business Party?

Words Matter: When Data Is a Dinosaur

Engage and Educate Your Customers Good data for product listings in e-Commerce along does not position you as a Subject Matter Expert. As everyone continues to improve their product data, …

Posted in Articles | News | Tagged , , , , | Comments Off on Words Matter: When Data Is a Dinosaur

11 Industrial Supply Chain Marketing Initiatives

Most of these Electrical Distributor and Industrial Distributor marketing strategies work for Industrial/Electrical distributor of any size. Online Marketing and IT Convergence: The lines between IT and marketing are blurred. Essential …

Posted in Articles | News | Tagged , , , | Comments Off on 11 Industrial Supply Chain Marketing Initiatives

Business Intelligence: Find Out What You Don’t Know

How are the “others guys” getting traffic? Who’s sending them traffic?  Is your site losing traffic? Below is an actual competitive analysis done for an Electrical Distributor client. They wanted to …

Posted in Articles | News | Tagged , | Comments Off on Business Intelligence: Find Out What You Don’t Know

e-Business for Industrial Electrical Distribution SEO

This “e-Business” discussion is written specifically for Industrial/Electrical Distribution and just scratches the surface of search engine marketing for our niche industry. These are fundamental Search Engine Optimization (SEO) tactics for …

Posted in Search Engine Optimization, Web Content Marketing | Comments Off on e-Business for Industrial Electrical Distribution SEO

Filtering for Shopping Cart Conversions

Advanced Filtering Advanced Filtering in Google Analytics can help you track sales conversion through you shopping cart. The Advanced Filtering illustration shows how filtering can provide reporting on specific product categories …

Posted in Articles | News | Comments Off on Filtering for Shopping Cart Conversions

Beware of Duplicate Content Web Pages

Duplicate content occurs when content exists in more than one URL  Duplicate content is challenging for search engines to determine which page best matches the search query and more importantly, which …

Posted in Search Engine Optimization | Comments Off on Beware of Duplicate Content Web Pages

Electrical, Industrial Distribution Web Analytics for Content Marketing

Content Marketing An electrical distributor requested an evaluation of sales conversions on their website. Using Advanced Filtering in Google Analytics,this report shows sales volume for e-commerce sales conversions through the shopping cart. …

Posted in Web Analytics | Comments Off on Electrical, Industrial Distribution Web Analytics for Content Marketing




Comments are closed.