Supply Chain Strategies and Execution

e-Business for Marketing for the Industrial Supply Chain. The needs of Electrical and Industrial suppliers call for specific e-Business to reach customers in the supply chain. As the number of sites on the Web increase, purchasing agents, contractors, end users and business partners are looking to find information quickly, and these buyers identify with unique SKUs and product attributes to find industrial/electrical products. e-Business sites optimized for “Search” win new opportunities. >>> Implement e-Business for your Organization <<<

Sales Funneling and CRM In an earlier post, I wrote about (Contact Relationship Management) CRM implementation. In this post, I’m calling attention to the fact that salespersons are paid to sell, and Sales Managers will want to know that any CRM tool is not going to slow their people down.  In other words, get in their way. CRM software applications include Prophet21, Microsoft Dynamics and SalesForce.

Building an Electrical e-Business Catalog Involves describing, identification, nomenclature, and classification of items. Knowledge of Industrial Classification Code, Commodity Codes, to name a few. It’s a tedious process, but the time invested becomes profitable very quickly because the products are easily indexed on the web.

Content Marketing Updates to Google’s algorithm heavily favors websites updated regularly with fresh content, while a the same time penalizing web properties who still use “old school” tactics. According to studies done by E-consultancy, 87% of web sites have been affected by changes to Google’s search engine. Technical writing around the products sold by Electrical and Industrial Automation suppliers will get them noticed by customers’ web searches.  Content Marketing galvanizes your website against rapid decreases in search traffic due to algorithm updates…

Social Media Our industry usually lags in adopting emerging digital technology to reach new customers.Most of the leading manufacturers have a social media presence to engage their customers, and this marketing tool is moving on down the supply chain quickly. A search for a single phrase —  “wholesale electrical supply”–  will return more than 4,000 videos showing product and training presentation. There are an estimated 200,000 videos for electrical and industrial automation…

Data-Driven Media Manufacturers, distributors and end-users rely on data aggregators to communicate during transactions.  Companies like Trade Service and IDEA are household name. These projects work with product attributes, spec sheets, commodity codes and NEMA trade areas, to name a few, to categorize and display products for CRM systems, EDA (Electronica Data Exchange, catalogs and sales presentations offline and online…

Web Analytics The measurement, collection, analysis and reporting of website traffic data helps you understand and optimize your product listings so that new customers can use search engines to find what you have to offer. Just as important, analytics will uncover what your competition is up to — online and offline. Contact us for a free competitive analysis…

Syndicated Listings | Inbound Marketing Expand the visibility of your products beyond your website, Amazon Supply and eBay are just two examples that can help you do this. And before you discount these communities, go to these sites and make sure anyone you compete with is not there. Depending on your business model, consider branding your presence here under a different brand name, or use your official brand. NetMarketing uses software to bulk list 100 or 100,000 SKU’s… Read 2 Case Studies here