Electrical Marketing Media Services: Our video production services position you as a subject matter expert. May be just what you need to close the deal.
Content Marketing: We create educational and entertaining industrial content exclusively for the industrial and electrical supply chain.
Data Services give prospective customers confidence for making informed buying decisions. Data services complement your existing Product Information Management (PIM) with attributes, or the data can be used to expand your product database and avoid missing new opportunities when customers are searching for products.
This service helps you collect and publish web data to your BI tools, databases and your web storefront. From small, one-time projects to high-volume weekly data feeds. What’s more, rich data can be useful in your ERP to facilitate sales, shipping, purchasing and billing document accuracy.The end result is fewer product returns and more sales conversions
Data Standardization: 1) fewer product returns 2) Operational efficiency in ERPs 3) Web navigation and taxonomy 4) Attributed data for SEO. e-Commerce starts with planning a road map and accurate data.
Taxonomy: The process of classifying your data to fit in product categories. Begin with best sellers where you have sufficient inventory, dependable suppliers and solid product knowledge to handle the increased customer inquiries.
Intelligence: What’s your next move? When you focus too much attention on your web storefront, you miss what’s working for competitors. Where’s their traffic originating? Who’s linking to them? Why are they more visible?
Content is King: Beyond attributes and nice pictures, Electrical Distributor Blogs with educational content and videos, testimonials and case studies convey your product knowledge and show your passion for what you do. Search engines will like you too.
ROI for e-commerce: Web Analytics can be quantified.in dollars, other times in certain goals and metrics like Cost per Inquiry, phone call tracking or requests for quote. Set benchmarks in your analytics for whatever it is and measure.
Business intelligence can be gathered online using tools developed specifically for this purpose. Find out what’s driving business to others in the marketplace. Knowing where internet traffic in your marketplace is coming and going reveals the story offline as well. What’s your next move?
Electrical Marketing can perform an in-depth analysis showing you specifically how you can increase online visibility by learning what’s going on in the industrial/electrical online marketplace. The analysis will also highlight issues with your online catalog affecting your visibility.
Next, we’ll make recommendations and establish a plan for executing improvements. What’s your next move? When you focus too much attention on your web storefront, you miss what’s working for competitors. Where’s their traffic originating? Who’s linking to them? Why are they more visible?
Working exclusively in the Industrial/Electrical Supply Chain since 1999, Electrical Marketing has been featured on NBC for developing B2B e-commerce platforms working as both staff and contract employment over the years. Data warehouses have exceeded 1 million industrial and electrical products.
Supply chain entities including large distributors, independents and OEMs have benefitted from these services. Beyond digital initiatives, Electrical Marketing assesses, recommends and helps your team with offline customer service and direct sales program.
Director, Business Innovation.
Electrical Marketing, LLC
CONTACT US: 856.381.7834
eCommerce | Content Development | Strategy & Execution