Strategies, Tactics, Execution


  • Rich Data gives customers confidence for making informed buying decisions. Data services complement your existing product with attributes, or the data can be used to expand your product database and develop taxonomy. What’s more, rich data can be useful in your ERP to facilitate sales, shipping, purchasing and billing document accuracy. The end result is fewer product returns and more sales conversions
  •  See How It‘s Done. e-Business has been around since 1999. Electrical Marketing was featured on NBC for developing Business and Industrial e-commerce platforms. Since then, I’ve worked as both staff and contract employment. Data warehouses we developed have exceeded 1 million industrial and electrical products. Supply chain entities including large distributors, independents and OEMs have benefitted from these services.
  • Marketplace Intelligence: what are the best ways to get traffic in your marketplace? What search engine strategies are working?  Is your site losing traffic? Let us perform an in-depth analysis showing you specifically how you can increase online visibility by learning what’s going on in the industrial/electrical online marketplace. The analysis will also highlight issues with your online catalog that are affecting search engine rankings. Next, recommedations should be made to establish a plan for executing improvements.
  • Content is King! Data and product descriptions are not enough. Search engines want substance. This means writing about your products. Tap into Electrical Marketing experience for industry knowledge to create product content articles optimized for search engines.Microsites for Content Marketing are another good strategy for bringing buyers to your storefront. 

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