The electrical and industrial distribution industries usually lags in adopting emerging digital technology to reach new customers. Our customer base is getting “younger” in their thinking. Most of the leading manufacturers have a social media presence to engage their customers, and this marketing tool is moving on down the supply chain quickly. A search for a single phrase — ”wholesale electrical supply”– will return more than 4,000 videos showing product and training presentation. There are an estimated 200,000 videos for electrical and industrial automation. YouTube is perfectly suited for technical subjects that lend themselves to technical illustrations of products and applications.