FOR IMMEDIATE RELEASE
MAY 3, 2016
Google recently announced it will give preference to supplier websites going beyond just listing products and descriptions.
This means that along with product data, Industrial/Electrical distributors should be creating meaningful content.
The change introduces Artificial Intelligence to Google’s algorithm. This is good news for companies creating “natural
language” written content about products, applications and solutions. Of course, good product data is a factor.
While e-Business retailers have webstores, “Best In Class E-tailers” are deploying the “4 Pillars of E-Commerce” — Marketplace Intelligence, Data, Content and Execution.
Looking to improve your web catalog’s product data and content?
Electrical Marketing Can Help.