Selling Reconditioned, Surplus equipment and Repair services is different. I’ve worked the “aftermarket” electrical business for 15 years on web catalogs exceeding 1 million unique items. Then generated traffic using tactics unique to this industry. Does your “web company” really understand this business? Could you use more support?
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— Call me: Greg Carter | 856.381.7834 | Contact Me
1) fewer product returns 2) Operational efficiencies in ERPs 3) Web navigation and taxonomy 4) Attributed data for SEO. e-Commerce starts with planning a roadmap and accurate data.
The process of classifying surplus equipment data to fit in product categories. Begin with best sellers where you have sufficient inventory, dependable suppliers and solid product knowledge to handle the increased customer
What’s your next move? When you focus too much attention on your web storefront, you miss what’s working for competitors. Where’s their traffic originating? Who’s linking to them? Why are they more visible?
Content is King!
Beyond product attributes and nice pictures, educational content and videos convey your product knowledge and show our passion for what we do. Search engines will like LOVE you too. Content puts you ahead.
ROI for e-commerce
Web Analytics can be quantified.in dollars, other times in certain goals and metrics like Cost per Inquiry, phone call tracking or requests for quote. Set benchmarks in your analytics for whatever it is and measure.
Big data shouldn’t need a Big Budget. email@example.com – 856.381.7834
Director, Business Innovation.
Electrical Marketing, LLC
CONTACT US: 856.381.7834
eCommerce | Content Development | Strategy & Execution