Somewhere along the line in my sales and marketing career I’ve gotten very friendly with technology. Several years back I completed a project for an Asset Recovery company that listed over 2 million products on its site. I’m pleased to say that the top selling products enjoyed organic top search ranking. But getting to that point took patience.
A search engine strategy usually goes something like this.Setup our Google AdWords and Yahoo Search Marketing accounts to give the call center an immediate boost.– at a cost. Next, research keywords and phrases that are popular searches in top search engines and write good content using these words and phrases. Be careful not to “stuff” the pages. Somewhere around 10% of your copy containing the key terms is a good rule. Finally, get well indexed sites to link back to you either by link exhange or listing your products for sale on the site with a link pointing to your checkout page for that product. These are some basics.
SCHNEIDER ELECTRIC 9080gb2cd08 CIRCUIT BREAKER Static Landing Page earned additional search engine position
Where you will likely have most of your success is building great landing pages which are crawled via your site map. I’ve had astounding success building product detail landing pages on sites with hundreds of thousands of pages that attract search engines to put products at or near the top of the first page on Google, Yahoo and Bing.
Director, Business Innovation.
Electrical Marketing, LLC
email: gcarter@electricalmarketing.net
CONTACT US: 856.381.7834
eCommerce | Content Development | Strategy & Execution
