Beyond Data: A New Eraof Content MarketingLeapfrog the competition… Don’t stop with data. Unique, educational and informative content about their products and services is helping supply chain thought leaders publish and differentiate themselves as knowledge-based suppliers. Reminding customers that suppliers do more than ship boxes.Plus, articulating your supplier solutions attracts search engines hungry for new information. This increases your visibility. You do more than just ship boxes, right? Beyond listing product data and descriptions, execute e-Business by positioning your company as a subject matter expert. [Read Full Article]
Search Box for Losers?
… Add a Filtering Menu
Having only a site search box is for losers. Money losers, that is. Your site’s search box is great for finding SKUs/Model Numbers, but it’s hit or miss when it comes to keywords. While researching this article, we found that up to 40% of supplier site searches are done using product attributes (e.g. size, type, etc.). Add a Filtering Menu.
Complement data services with search filtering tools that world-class “e-tailers” use in their storefronts. Your detailed product data and attributes deserve it . We review our Data and Content strategy here. [Read Full Article]
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