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Supply Chain e-Business Newsletter


Going Beyond Data

The “Era of Content Marketing”

Tactics and Execution
¬†Beyond Data: A New Eraof¬†Content MarketingLeapfrog the competition…¬†Don’t stop with data.¬†Unique, educational and informative content about their products and services is helping supply chain¬†thought leaders publish and differentiate themselves as knowledge-based suppliers. Reminding customers that suppliers do more than ship boxes.Plus, articulating your supplier solutions attracts search engines hungry for new information. This¬†increases your¬†visibility.¬†You do more than just ship boxes, right? Beyond listing product data and descriptions, execute¬†e-Business by positioning your company as a subject matter expert.¬†[Read Full Article]

Search Box for Losers?

… Add a Filtering Menu

Having only a site search box is for losers. Money losers, that is. Your site’s search box is great for finding SKUs/Model Numbers, but it’s hit or miss when it comes to keywords. While researching this article,¬†we found that up to 40%¬†of supplier site searches are done using product attributes (e.g. size, type, etc.). Add a Filtering Menu.

Complement data services with search filtering tools¬†that world-class “e-tailers” use in their storefronts. Your detailed product data and attributes deserve it . We review our Data and Content strategy here.¬†[Read Full Article]

Convergence of IT, Marketing and SalesA new customer audience wants to interact in highly technical ways. Electrical Marketing has the resources and combines Industrial/Electrical Industry experience found in supply chain staffers and mission-critical contractors. Technical, Tactical, Electrical. [Review Services]

New Ideas

Learn More856.381.7834

Contact: Greg Carter

Director: Electrical Marketing

Everyday is a bank account, and time is our currency.”

— Christopher Rice —

2016  Electrical Marketing  Р Ocean City, NJunsubscribe



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